Almost a third of people will visit a shopping centre just to eat and drink
It’s overall importance varies dramatically by market and is influenced by cultural differences
Almost a third of all visitors to shopping centres across Europe, South Africa and the Middle East will visit a restaurant or coffee shop just to eat and drink, according to the latest Food and Beverage (F&B) report by global property advisor CBRE. Shoppers in the UAE, South Africa, Turkey, Romania and Spain particularly identified with shopping centres as a key food and beverage destinations.
The report surveyed 22,000 customers across 22 markets in Europe, South Africa and the Middle East to understand what their perceptions were of F&B within the shopping centre environment. The results showed that 59% of shoppers in the UAE, 57% in South Africa, 52% in Turkey, 51 % in Poland and 42% in Spain visit a shopping centre just to eat or drink. Moreover, even if their main reason for visiting a centre was to eat and drink, an average of 40% of people then go on to shop. In the Netherlands just 18% of the shoppers visit a shopping centre just to eat ord drink.
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We know that a shopping centre is more than the sum of its parts: it’s about the overall proposition. With shopping centres competing for shopper attention, F&B is increasingly important as a footfall and revenue driver. A strong food and beverage offer fits with the notion that shopping is a leisure activity. Customers not only have a ‘desire’ to shop, but have a ‘need’ to eat. With that in mind, our research shows that more than 40% of people will visit shops even if their primary reason to visit was to eat or drink.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2019 revenue). The company has more than 100,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 530 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.