Bolia opens fourth store despite pandemic
Scandinavian design and furniture brand Bolia has signed its fourth lease in The Netherlands since the Covid pandemic began, this time in Breda. Previously, CBRE advised the company on leasing its stores in Haarlem and Rotterdam, the Haarlem location opened in September 2020 and Rotterdam is planned for August 2021. The other store will be located in Eindhoven. The brand-new store in the heart of Breda is Bolia’s 8th branch in the Netherlands.
“Despite Covid-19 and changing consumer patterns, we are making every effort to continue the expansion of our brand, and are looking so much forward to open our 8th design store in lovely Breda. We experience a great interest in our world of design, and we are delighted to make our vision of New Scandinavian Design available to customers in Breda,” says Camilla Kallehauge, PR & Communication Manager at Bolia.com.
The new store is located at Veemarktstraat 23. The excellent retail mix in the area makes this is a prime location. The space covers approximately 450 sq. m., over 300 sq. m. of which is on the ground floor. Bolia is also using a section of the basement as a retail space.
Buildings with character
Bolia has a preference for buildings with character, which amplify the brand’s distinctive image. In Rotterdam, the brand opened its branch in Huize Laurentius, a former monastery, and in Haarlem the company opted for a stylish building with a bell gable. The new branch in Breda is no exception, located in a listed building and former residential property called De Vergulde Craen, built in 1728. In the coming weeks it will be extensively renovated and fully finished in Bolia’s own distinctive style.
“Bolia is making significant inroads in medium-sized cities and we see Breda as a valuable addition to the store base. We are proud to advise and assist Bolia in its Dutch expansion,” says Rick van Schaik, Associate Director of Retail at CBRE.
CBRE advised Bolia on the lease of the property in Breda. The owners, two private landlords, were assisted by Univast Retail.