CBRE: "Internationalisation of retail sector set to continue"

35% of international retailers represented in Amsterdam

How Global is the business of retail

The retail sector is becoming increasingly international. A rising number of foreign retail brands, especially from the fashion sector, are opening branches in large cities all over the world. In 2014, 18 foreign store chains entered the Dutch retail market, 15 of which are in Amsterdam. This means that 35% of all international retailers are represented in Amsterdam. This is evident from the figures of real estate advisor CBRE. The report "How Global is the Business of Retail?", published today, is available at

Marc van Tilburg, Research & Consultancy Director of CBRE confirms the internationalisation trend in the retail sector: "We are seeing that a considerable number of established retailers in the Netherlands are currently struggling. On the other hand, there is also an increase in international chains, mainly from the fashion sector, like &Other Stories (a subsidiary of H&M), Stone Island and La Perla. In Amsterdam, international store chains prefer to move into large store premises at A1 locations, where the number of people passing by is highest."

London most international shopping destination

London has retained its position as the world’s most international shopping destination with 57.9% of international retailers present there. In 2014 12 new brands opened in the city, including American Eagle and Lululemon Athletics. The UK’s capital city continues to be a magnet for international retailers who want to showcase and establish their brand. London was closely followed by Dubai which has 55.7% of international retailers present and Shanghai with 53.4%.

You can download the report 'How Global is the Business of Retail?' on the right side of this page.


About CBRE

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2019 revenue). The company has more than 100,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 530 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at