CBRE to discuss real estate trends at PROVADA

CBRE stand Provada

Once again, CBRE will be present at the PROVADA Real Estate Exhibition, which will take place at RAI in Amsterdam from 2 to 4 June. Our experts will give a number of presentations about important, noteworthy trends in the property market.

In addition to this programme, there will also be an opportunity to talk to CBRE colleagues at our stand in Hall 11, where drinks will be served from 15:00 hours each day of the exhibition. On Wednesday 3 June there will be a special celebratory drink.



Our (provisional) programme is as follows:

Wednesday 3 June:

12:15 -13:00 hours: Pop-up lecture "The facts about a consumer seducer in retail"

Moderator: Björn Brink, Retail Director at CBRE

Primark, the consumer seducer in the Dutch shopping landscape, attracts consumers to its stores, but what are the facts and fables? In this pop-up lecture, Björn Brink will discuss the facts and fables about Primark on the basis of his Master of Real Estate dissertation, "Location strategy and flywheel effects of Primark branches in the Netherlands".

Location: Retail Plein, Stand 09.26 Hall 9


12.45 - 13.30: Investing in the Netherlands - opportunities from an international perspective

Benefit from the views of senior leaders in real estate on the investment outlook for the Netherlands and the strategies and opportunities for cross-border investors. Bart Verhelst, Executive Director Capital Markets at CBRE will share his vision and discuss latest developments.

This meeting is English spoken. Richard Betts is moderator.


Thursday 4 June

12:15 - 12:45 hours: Success factors of shopping centres in the Netherlands

Official announcement of the "Best Shopping Centre in the Netherlands for 2015"

Consumers spend many hours in Dutch shopping centres. They are looking for the latest gadgets, the best bargains, or simply want a nice afternoon out. How do you, as a shopping centre, make sure they come to you? How can you continue to attract the right customers by innovative means?

For the second time CBRE, Cyber and Locatus have carried out the Shopping Centre Quality Monitor, a review of more than 60 shopping centres in the Netherlands. They will present the results, discuss the do's and don'ts, and announce the "Best Shopping Centre in the Netherlands for 2015".

Speakers: Marc van Tilburg, Research & Consulting Director at CBRE and Frank Geuze, Associate Director Retail Development Services.

Location: Retail Plein, Stand 09.26 Hall 9


13:30 -14:30 hours: On the couch with... Is it true that healthy buildings are personal buildings?

The well-being of staff is getting higher on the agenda of many companies. A healthy indoor climate and a comfortable working environment increasingly provide the reasons why lessees decide to move into or not move into a specific office. More and more often workplace strategies are developed which focus on staff and consider factors such as air quality, water facilities and acoustics at the workplace.

How can buildings be designed in such a way that each individual feels comfortable? Does this really increase productivity? What are the requirements of the younger generation? And what are the opportunities for an office building's owner?

Moderator: Tom van 't Hek


Wouter Oosting, Senior Director of Workplace Strategies & Design, CBRE, Fokke Rakers, Director of Projectbureau Huisvesting VUmc, Annemarie van Doorn, Director of the Dutch Green Building Council, Wytze Kuijper of Platform31, and Gerrit Jan Teunissen of TRAJECT.

Location: PROVADA Forum 2, Hall 11.

You can register here for these programme events at PROVADA.









About CBRE

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2019 revenue). The company has more than 100,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 530 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at