Amsterdam,
10
December
2018
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11:45
Europe/Amsterdam

Media kit CBRE The Core

The philosophy behind The Core

The Core is a 50-year-old former garage that we have now given a new lease of life as sustainable, state-of-the-art office space. It’s a place where innovation comes to life and entrepreneurship can flourish. Because when people have the chance to work in an innovative atmosphere and develop their own individual style of working, they are happier and more productive, which also makes them more successful.

The Core is our response to many of the trends of today and tomorrow.

  • Cooperation is intensifying and people prefer to work in a creative setting
  • Technology offers so many new possibilities, allowing people to work wherever they like
  • Rising demand for more sustainable, healthier and smarter buildings, where people can meet in an informal setting

Innovation and style of working

In The Core, we work closely with our clients to design working environments that respond to the evolving needs of their employees. And within our organisation, too, we aim to create an informal, innovation-led working environment that gives all our employees the space to develop their own style of working, whatever their position, department or specialisation. This is essential, because we realise how much our employees value freedom of choice and the opportunity to develop their own entrepreneurial spirit.

4 styles of working, 4 zones, 4 core elements

Everything comes together inside The Core. The simplest way to think about the design of the building is 4 styles of working, 4 zones and 4 core elements.

4 styles of working: in broad terms, we differentiate between Thinkers, Doers, Creatives and Analysts

4 zones: we have created a zone for every type, to suit each person’s productive flow. The Workshop is a hotbed of teamwork and the Client Lab is all about co-creation with clients, while the Library is a place for quiet, focused working. And all the different zones come together in the Café: a place to meet and cooperate in a relaxed setting – with great catering!

4 core elements: a Healthy working environment, setting the standard when it comes to Sustainability, measuring the performance of the building using Smart Tech facilities, and support for Cooperation and Co-creation everywhere you look.

Read more about The Core here:

Terms of Use

Photos from this series may only be used with the permission of CBRE. In addition, the name of the source (CBRE) and that of the photographer must always be included when reproducing these photos. We've worked with two different photographers. The name of the photographer can be found on the photo or in 'properties' when you have downloaded a photo.

Contact details

Contactperson communications: 

Rineke Veenendaal, Manager Corporate Communications. Email: Rineke.veenendaal@cbre.com. Tel: +31 20 626 26 91.

Contact person Occupier Solutions: 

Jeltje Wegdam, Senior Consultant. E-mail: Jeltje.wegdam@cbre.com. Tel: +31 646102136.

About CBRE

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2018 revenue). The company has more than 90,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 480 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.