“Strong demand for modernisation of office supply in Zwolle, Apeldoorn and Deventer”

New report maps opportunities for each city

The office markets in Zwolle, Apeldoorn and Deventer have to be modernised in order to attract new businesses and retain existing tenants. This is one of the findings from a market analysis of the Northeast Netherlands region published by real estate advisor CBRE. Much of the office stock currently available in the region is outdated and does not meet the needs of modern office users, who demand office concepts that are accessible, flexible and offer a wide range of facilities. In its latest report, CBRE outlines the investment opportunities per city and calls on stakeholders to collaborate on the development of office areas.

Zwolle: growing demand for modern office space

In the coming years, CBRE predicts a growing demand for offices in Zwolle, from users as well as investors. Office-related employment is expected to increase by 4.1% over the next ten years. The need for modern, flexible office concepts will grow accordingly. However, the outdated office stock currently available lacks the quality and diversity to meet this demand. Should businesses decide to locate elsewhere as a result, the local economy could feel the consequences.

Groei investeringen Zwolle

The development of the station area in Zwolle would give a boost to the city, says CBRE.

Zwolle is on the eve of an important next step. The city will get a ‘boost’ if landlords and the municipality can come together to combat vacancy, move forward on planned transformations, and modernise the available office stock.
Alwin Rijpstra, Associate Director Regio Noordoost-Nederland
As a business location, Zwolle could become even more attractive if the area around Central Station is developed into a place where education, local government and businesses really come together. The office areas of the future are mixed environments. There is much to be gained if the city keeps this in mind when looking ahead.
Alwin Rijpstra, Associate Director Regio Noordoost-Nederland

Apeldoorn: development of a Central Business District

In Apeldoorn, CBRE sees opportunities in the development of a small, attractive Central Business District (CBD) near the station. Here, major facilities such as office space, retail, hotels and catering establishments would come together. A CBD would make the city more attractive for office users, since Apeldoorn currently does not have any office areas with a well-defined identity.

Deventer: area-oriented transformation

CBRE likewise foresees a central role for area-oriented transformation in Deventer. Whereas the city centre is still widely seen as a prime location for office real estate, the city’s other office area, Kloosterlanden/Bergweide, is dealing with a structurally high vacancy rate. Stakeholders in Deventer would be wise to join forces and carefully explore the possibilities for area-oriented transformation together.

CBRE’s report advises the Zwolle, Apeldoorn and Deventer municipalities to work together with developers and investors to make their cities future-proof.

CBRE’s research and publications

CBRE regularly publishes studies and analyses on trends in the real estate market and the social impact of these developments on the housing market, the office market, retail, logistics and healthcare real estate. This research is conducted at regional, national and international level. CBRE’s most recent publications can be found here.

About CBRE

CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2019 revenue). The company has more than 100,000 employees (excluding affiliates) and serves real estate investors and occupiers through more than 530 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at