The July acquires landmark hotel in Amsterdam South

The July - formerly known as City ID - continues its expansion with the acquisition of the former Holiday Inn Amsterdam South. The hotel was acquired from Invesco Real Estate, the US$90bn global real estate investment manager. The transformation, over time, of the existing building into a full-service apartment hotel is set to become The July’s seventh location as part of an international roll out supported by shareholders APG (on behalf of it’s pension fund client ABP) and Aware Super. The July will embark on an ambitious and sustainable renovation before re-opening to service locals, professionals and travellers alike.

“We are thrilled with this new milestone, our fourth property in Amsterdam adding to our locations in London, Dublin and Lisbon” says Alexander Goad, CEO. “This acquisition and renovation aligns perfectly with our commitment to serve the neighbourhoods that we operate in, alongside modern travellers and relocating professionals who seek flexible stays. The July will honour the legacy of the building’s sixties architecture, whilst developing our signature concept including spaces for the local community to chill out - or work. As our largest brown-to-green regeneration of an existing building, we’re thrilled to be able to breathe new life into this historic landmark and call another Amsterdam neighbourhood home.”

The area is a natural fit for The July. The building is located at De Boelelaan 2, the intersection of Amsterdam’s business district and much-loved neighbourhoods. The property sits close to De Pijp and Amsterdam South, two locales fond amongst residents for their charming architecture, boutiques, restaurants and cafes. In addition, the luscious greenery at Amstelpark plus the spectacularly scenic tour along the Amstel to Ouderkerk both lie within arm’s reach. The tram and metro station, RAI convention centre and many international HQs are within walking distance. Plans to grow Amsterdam South’s train station to include a new Eurostar terminal are also underway.

Designed by celebrated Dutch architects A.Bodon and J.H. Ploeger in the late 1960’s, The July’s vision for the property is to celebrate and restore the asset’s modernist design. The design approach will seamlessly fuse mid-century modernist principles with contemporary details. The aim is to preserve the charm & integrity of the once-celebrated property, with the transformation of hotel rooms into spacious apartments, co-working spaces, wellness areas and much more. As part of The July’s ongoing dedication to reduce travel footprint, the building will be BREEAM certified with a strong aim to run carbon neutral operations.

Invesco Real Estate was advised by CBRE, Taylor Wessing and PWC. The July was advised by Lexence and EY.