Amsterdam,
14
December
2023
|
09:00
Europe/Amsterdam

ZEEKR opens flagship store at Kalverstraat/Rokin in Amsterdam

Media Contact: Irene Martini

ZEEKR, a global brand in the field of electric mobility technology, opens a new flagship store today in the former V&D building between Kalverstraat and Rokin. ZEEKR signed a long-term lease agreement with IEF Capital for the lease of the ground floor and associated basement of the building.

ZEEKR has completely renovated and furnished the retail space according to its own innovative concept, which focuses on the experience of electric driving. The new store showcases the luxury, electric cars the brand has launched on the European market this year. In addition, the store serves as a platform for collaborations with start-ups, innovation hubs, universities and the municipality to further develop sustainable mobility. The monumental building where the flagship store is located was completely redeveloped several years ago with the preservation and restoration of historical features.

The tech company is part of the Chinese Geely Holding Group and will manage the European market from a new headquarters in Amsterdam. ZEEKR's arrival in Europe is a milestone in the company's growth strategy.

ZEEKR was represented by CBRE during this transaction.

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