CBRE Netherlands wins two international Frame Awards

Thursday evening, January the 20^th, the award ceremony of the international Frame Awards took place. CBRE's Dutch headquarters in Amsterdam, The Core, was nominated in the category Large Office of the Year. It won both the jury prize and the public prize. The awards are an annual initiative of Frame Magazine, one of the leading magazines in the field of architecture, interior design and product design. A total of nine offices were nominated in this category, including the ASICS headquarters, on which CBRE worked in collaboration with Powerhouse Company. The jury chose the winners for each category based on pitches held on February 19 and 20, 2020. In addition, the public could vote for their favorite projects for the People's Choice Award.

Background The Core: from car garage to office

The Core is a former 50-year-old car garage in the Amsterdam Schinkel area and was completely transformed into a modern and innovative office in one year. The building has thus been given a sustainable second life, with the authenticity of the garage still visible in the interior. For example, the old overhead doors and shed roofs are still part of the interior. The office was created entirely by CBRE's own design team, which has been designing interiors for many years for major brands. The workplace concept, sustainability and complete renovation were also realized by CBRE itself. Earlier this year, the office was already nominated for ‘Interior of the Year’ by the Dutch Architect platform Architectenweb.

People centric

Ramon Beijen, Creative Director at CBRE: “We are extremely happy with this prestigious international prize. It is with great pride that in this way we receive appreciation for the design of our office, The Core, a transformed old car garage in Amsterdam. In particular, it is also a recognition of the path that CBRE has taken and the integrated approach of the different teams that created this office. This prize puts us, and in particular our ambitious and talented design team, more firmly on the map.”

During the entire process to create The Core, not only this building was transformed, but also our organization. Beijen continues: “With the division of the office into different zones, we went from an activity-related working environment to a workstyle-related environment. Here, people are at the centre, and we focus on innovation, co-creation, health and sustainability. The design optimally supports this philosophy, without losing sight of the unique character of the building."

Four zones

The Core has four different zones, suitable for every type of employee. For example, there is the Library, where employees can work in a focused and quiet ambience. The Café is the ideal place for meeting and connecting. Here colleagues come together or with clients for informal meetings. The Workplace is the bustling heart of the office where people work hard, and in the Client Lab colleagues and clients come up with creative answers to housing issues.

More information:

• Announcement Frame Award winners
• Award page The Core
• Case study The Core
• Office page The Core
• Presskit The Core